The Ministry of Social Justice and Empowerment announced on 22 October 2026 that its Nasha Mukt Bharat Abhiyaan (NMBA) has reached over 35 crore people, including 13.94 crore youth and 10.86 crore women. Launched on 15 August 2020, the campaign focuses on drug demand reduction through awareness, treatment, and community participation across more than 32 lakh educational institutions. Union Home Minister Amit Shah stated that the goal is to uproot the drug trade from India by 31 December 2029. Individuals seeking assistance can use the National De-Addiction Helpline at 14446.
Key points
- Reached 35+ crore people, including 13.94 crore youth and 10.86 crore women
- Engaged with over 32 lakh educational institutions
- Target date to uproot drug trade from India: 31 December 2029
- National De-Addiction Helpline: 14446
- Campaign launched on 15 August 2020
When it applies
- launch of Nasha Mukt Bharat Abhiyaan
- uprooting the drug trade from India
- 3rd National Conference of Anti-Narcotics Task Force (ANTF) Heads of States and Union Territories
Who it affects
- youth, women, and educational institutions