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CCPA penalizes companies for misleading walkie-talkie advertisements

The Central Consumer Protection Authority (CCPA) announced on 25 October 2026 that it has fined a company ₹1 lakh for failing to disclose essential regulatory information in walkie-talkie listings. The CCPA found that omitting operating frequencies and licensing requirements could mislead consumers into using devices illegally. This is part of a wider crackdown where 12 entities have been fined a total of ₹58 lakh after over 16,970 non-compliant listings were found across online platforms. The release does not say when the specific order against the latest company takes effect.

  • ₹1 lakh penalty imposed on one company for misleading walkie-talkie listings
  • Cumulative penalties of ₹58 lakh imposed on 12 entities so far
  • Over 16,970 non-compliant listings identified across e-commerce platforms
  • Advertisements must disclose operating frequencies and licensing requirements
  • Devices in the 446.0–446.2 MHz range are exempt from licensing

The document does not state when it takes effect.

  • company
  • Consumer Protection Act, 2019
  • Use of Low Power and Very Low Power Short Range Radio Frequency Devices (Exemption from Licensing Requirement) Rules, 2018