The Ministry of Micro, Small and Medium Enterprises announced on 25 October 2026 that Prime Minister Narendra Modi used his 'Mann Ki Baat' programme to encourage citizens to buy products from local artisans during the festive season. The Prime Minister noted that sales of Khadi and Village Industries products exceeded Rs 28 crore in a single day on Gandhi Jayanti. For the 2025-26 financial year, the sector's turnover surpassed Rs 1.87 lakh crore and provided employment to over 2.04 crore people. The release does not say when the festive season appeal takes effect, as it is a general call to the public.
Key points
- 2025-26 turnover: Over Rs 1.87 lakh crore
- Employment: Over 2.04 crore people in the sector
- Single-day sales on Gandhi Jayanti: Exceeded Rs 28 crore
- Future target: Sector turnover of Rs 2.51 lakh crore
When it applies
- 139th episode of Mann Ki Baat aired
- first episode of Mann Ki Baat
- financial year for turnover and employment figures
Who it affects
- Khadi and Village Industries sector