The Ministry of Tourism announced on 30 October 2026 that the 14th International Tourism Mart (ITM) concluded its main sessions in Tawang, Arunachal Pradesh. The event, held from 29 to 31 October 2026, aimed to promote sustainable tourism in the North Eastern Region through 1,580 business-to-business meetings involving 43 international buyers from 22 countries and 42 domestic buyers. Tourism Ministers from the North Eastern States met to discuss digital initiatives like the National Digital Tourism Stack for online bookings and the Dekho Apna Desh 2.0 mission to promote lesser-known destinations. The event also focused on simplifying permit requirements and leveraging the live events economy to attract tourists.
Key points
- 1,580 B2B meetings held between 166 total buyers and sellers
- 43 international buyers from 22 countries participated
- National Digital Tourism Stack to enable online bookings for local providers
- Dekho Apna Desh 2.0 aims to promote lesser-known destinations
- FAM tours for international delegates start from Guwahati on 1 November 2026
When it applies
- Inauguration of the 14th International Tourism Mart
- 14th International Tourism Mart
- 14th International Tourism Mart
- Regional Meeting of Tourism Ministers of the North Eastern States
- Technical visits to Buddha Park, PTSO Lake and Shernup Village
- Post-Mart familiarisation (FAM) tours for international delegates
Who it affects
- local tourism service providers, including guides, homestays and tourism entrepreneurs
- tourism-ready destinations